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Google’s Own URL Shortener

Google has it’s own URL shortener at goo.gl. According to Matt Cutt’s blog it was created so Google could use it for its own products, but then they decided to make it available to the public. If you log in to your Google account, you’ll get analytics and history features for the URLs you’ve shortened with number clicks, traffic sources and visitor profiles. Looks like it doesn’t have a feature yet to preview the full URL before clicking on it.

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