Marita Meegan
Author Archive

Marita Meegan

AnalyzeWebsite Traffic

The latest version of Google Analytics introduced “drop-offs” in their Visitors Flow section. Even though you might think drop-offs should be the same as the bounce rate, this is not the case. Bounce rate: According to Google, the bounce rate is the percentage of visitors that see only one page during a visit to your site. A bounce is calculated as a single-page view or single-event trigger in a session or visit. This means that if you’re using event tracking, those events will lower your bounce rate even if your drop-off rate for landing pages remains the same. This might

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BlogsChecklistsWebsite Content & Copy

Your writing should be natural and to the point. However, keeping the following in mind will help your post get found and get read more often: Blog content and writing: 1. Topic and title: Write about just one topic. If your blog post turns out to be over 1,000 words, or more than one topic, consider breaking it up into several posts. Once you’re finished with your post, make sure your content still matches what the title promises. For example, if your title is about ‘writing’, but your post talks mostly about ‘blogs’, modify the title to match the content

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SEOWebsite Content & Copy

Every once in a while we get asked why this site seems to not use any search engine optimization. Well, first of all, we do use some SEO, but the main reason why this site isn’t completely optimized is because we had started this site as a very useful collection of resources for ourselves first without considering how it shows up on search engines. It had to work for us first. A long time ago, when bookmarking sites were becoming wildly popular, we started to add our favorite sites to our bookmarking accounts. But the amount of links amassed quickly

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Analyze

Regardless if you’re selling toys or pool supplies, you need to keep an eye on your competition by analyzing them in order to keep up with them and to keep making sales. In pre-internet days you had to find out who your local competition was and who was selling through catalogs. The emergence of the internet added another task to that list. And even though finding out who your competitors are isn’t that big of a job, keeping up with them requires some analysis know-how, man power and fortitude. Who are your Competitors? So how do you figure who your

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BasicsMarketingWebsite Content & Copy

Before you simply name a file page1.html, image2.jpg, or some complicated string like a product number, think again. Filenames play a role in SEO, but a good file naming structure also makes it easier for your visitors to save and share links and navigate your website. From a developer’s point of view, having well named files makes it easier to find files and properly structure the hierarchy of the website. To take advantage of SEO, stay organized, and make it easy for your visitors to enjoy your website, keep the following in mind when creating filenames: Use keywords in your

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Buying A WebsiteChecklistsCreating A Website

Following is a checklist with some points to keep in mind when buying a website: Before you start shopping for a website: – Before we get to the main part of this checklist, ask yourself: why do I want to buy a website? Are you buying a website to direct traffic to an existing site, or are you planning on generating income? Define your exact reason for buying the website, so you can easier define your terms later on in the buying process. – How much are you willing to spend for this kind of website? Is it realistic considering

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