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Analyze

AnalyzeWebsite Traffic

The latest version of Google Analytics introduced “drop-offs” in their Visitors Flow section. Even though you might think drop-offs should be the same as the bounce rate, this is not the case. Bounce rate: According to Google, the bounce rate is the percentage of visitors that see only one page during a visit to your site. A bounce is calculated as a single-page view or single-event trigger in a session or visit. This means that if you’re using event tracking, those events will lower your bounce rate even if your drop-off rate for landing pages remains the same. This might

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Analyze

Regardless if you’re selling toys or pool supplies, you need to keep an eye on your competition by analyzing them in order to keep up with them and to keep making sales. In pre-internet days you had to find out who your local competition was and who was selling through catalogs. The emergence of the internet added another task to that list. And even though finding out who your competitors are isn’t that big of a job, keeping up with them requires some analysis know-how, man power and fortitude. Who are your Competitors? So how do you figure who your

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