Analyzing and Optimizing your Website
Analyze, Optimize and Market Your Website

The advantages of using an e-mail campaign as part of your marketing strategy are that you can exactly measure your efforts and then fine tune your future campaigns based on your findings. To optimize your e-mail campaign to be the best it can be, take a look at your variables, test them and measure them [...]

The nice thing about marketing your website is that you don’t need a million dollar budget, or lots of time to succeed. While getting the amount of traffic you want takes longer without an advertising budget, it can be done by spending just a few minutes every day on your marketing efforts. You simply need [...]

SEO, or search engine optimization, has became very popular in recent years and for good reason. Search engines are such a powerful means for driving traffic to your site that you can’t afford to leave your site un-optimized. ‘SEO’ usually refers to ‘organic SEO’, meaning applying techniques that get your site listed higher in the [...]

This is guest post by Michelle Howe, owner of Internet Word Magic. If you’d like to send a guest post, check out the guidelines here. Email is no longer a “stand alone” program for marketing. Years ago, when email was the new kid on the block, it was easy to use email as a marketing [...]

By Michelle Howe, owner of Internet Word Magic: The other day I went to buy groceries and standing outside the store entrance was a young lady representing a nonprofit that collects food for a local food bank. I glanced over and saw that she already had two shopping carts filled with food items. She handed [...]