Free Website Tools
Free Website Tools

If you’ve visited our ‘books‘ page you know why we usually don’t get too excited about free e-books. This free SEO guide published by Google is an exception though. It provides all necessary information you need to get started with search engine optimization and is well written and illustrated. It provides lots of examples incl. how to use heading tags and optimize your images, but also tips for basic ‘good practices’ like having a useful 404 page and a sitemap. If you’re working on your first website, or you need a ‘to-do-list’ for an existing website, this guide will be of tremendous help.

Google AdWords tool shows keyword suggestions based on keywords you add, or based on a website’s content. You also get info on keyword competition and search volume. Use this info for SEO, or PPC advertising on AdWords.

Find currently popular keywords on Google Trends. Google Trends also shows web and blog results, news articles, graphs, historical data and trends by region and year.

Test and optimize your website content and design by serving different versions of a page on your site. This will help increase your website’s conversion rate and ROI. Google’s Optimizer can also be accessed through Google Analytics.

View, classify, and download comprehensive data about internal and external links to your site with Google’s WebmasterTools. You can also see how visitors get to your site.

E-mail your website’s feed and automatically build a subscriber list with Google’s Feedburner.

Another great one from Google: compare relative search volume over time of multiple search phrases. Also shows current trends.

This ‘old’ standby has never been more useful; scan the internet for info on competitors, your website, specific keywords and more with Google Alerts