Google Tools & Apps:
Free Google tools and apps, like analytics, keyword tools, trends and more.

Free Business Productivity Apps

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Get 50 free customized e-mail accounts (yourname@your-business.com), including calendar features and online collaboration tools with Google Services. You can create and collaborate on documents, spreadsheets, and presentations and create secure web pages for intranets and team projects/wikis without the need to know code or html. Since all services are offered online and there is no software to download, they will work on any computer, PC, Mac, Linux.

You need your own domain in order to get started. If you don’t have one yet, you can also buy your own domain to work with all your services through this site. (Domains are $10 per year.) A great feature is that you get private domain registration at no extra cost! You also get full DNS control and domain management and it comes automatically configured to work with Google services.

Free Office Applications

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If you’re looking for a no cost option for a word processor, spreadsheet, presentations and collaboration tool, try Google Docs. You’ll avoid buying and updating expensive software and you can login from any computer with internet access. Another free online office suite is offered at Zozo.com. Basic services are free, with upgrade options available.

Free Google Guide About Getting Started With SEO

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This free SEO guide published by Google is an exception from all the overhyped e-books and guides available on SEO. It provides all necessary information you need to get started with search engine optimization and is well written and illustrated. It provides lots of examples incl. how to use heading tags and optimize your images, but also tips for basic ‘good practices’ like having a useful 404 page and a sitemap. If you’re working on your first website, or you need a ‘to-do-list’ for an existing website, this guide will be of tremendous help.

Get New Keyword Ideas

Google AdWords tool shows keyword suggestions based on keywords you add, or based on a website’s content. You also get info on keyword competition and search volume. Use this info for SEO, or PPC advertising on AdWords.

Keyword Trends

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Find currently popular keywords on Google Trends. Google Trends also shows web and blog results, news articles, graphs, historical data and trends by region and year. You can also compare relative search volume over time of multiple search phrases.

Increase Conversion By Optimizing Your Pages

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Test and optimize your website content and design by serving different versions of a page on your site. This will help increase your website’s conversion rate and ROI. Google’s Optimizer can also be accessed through Google Analytics.

 

Analyze Internal And External Links To Your Website

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View, classify, and download comprehensive data about internal and external links to your site with Google’s WebmasterTools. You can also see how visitors get to your site.

 

E-Mail Your Feed

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E-mail your website’s feed and automatically build a subscriber list with Google’s Feedburner.

 

Track News And Blogs For Specific Topics And Keywords

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This ‘old’ standby has never been more useful; scan the internet for info on competitors, your website, specific keywords and more with Google Alerts