Analyzing and Optimizing your Website
Analyze, Optimize and Market Your Website

The advantages of using an e-mail campaign as part of your marketing strategy are that you can exactly measure your efforts and then fine tune your future campaigns based on your findings. To optimize your e-mail campaign to be the best it can be, take a look at your variables, test them and measure them [...]

This is guest post by Michelle Howe, owner of Internet Word Magic. If you’d like to send a guest post, check out the guidelines here. Email is no longer a “stand alone” program for marketing. Years ago, when email was the new kid on the block, it was easy to use email as a marketing [...]